Questions and answers
Q: What kinds of assignments do you handle?
A: I write fundraising packages and other projects for nonprofits throughout the U.S.
Whether it’s a direct mail package, a case study, or an email series, everything I write is designed to bring your prospective donors one step closer to giving to your cause.
Q: Do you offer consulting services?
A: Yes. Some of my clients need help clarifying their marketing approach when it comes to acquiring and keeping donors. I can help you refine your message and strategy. By focusing on a few different segments of your donor file (house or acquisition), you’re likely to increase donations.
Q: Why do you promote list segmentation and split testing?
A: In short, because it helps nonprofits bring in more money.
You likely already know the value of these marketing tools. Many of the marketing and fundraising professionals I work with do.
But do you or your staff have the time in your busy schedules to implement them?
These are great tasks to outsource to a copywriter / marketing consultant. I can provide multiple email subject lines or envelope teaser copy, for example, for testing. The benefit is that you get to know your audience’s preferences before you send the rollout. That’s how you get the most bang for your buck.
Q: How long will it take you to write my copy?
A: That depends on what we do together. Typically, I will get a first draft submitted within 10 -14 days of receiving a signed agreement and 50% deposit on a project.
Q: What happens if we want you to revise what you’ve written?
A: My driving desire is to please my clients. Most clients want me to finetune what I’ve written in the first draft, which I’m happy to do. Usually, one round of revisions is enough. But if it’s not, we’ll continue until you’re happy with the project.
Upon receiving your suggested revisions, I’ll send a final copy for your approval within 2 – 4 business days, depending on the complexity of revisions required.
Q: How much does it cost to work with you?
A: Prices are shown on my Schedule of Estimated Investment. These prices are typical for the projects shown. After our initial complementary consultation, I will provide a detailed quote based on your specific requirements.
Q: Do you guarantee your work?
A: I guarantee you’ll be satisfied with my services. Because there are many factors that contribute to a successful campaign, including many that are out of my control, I cannot guarantee specific results.
Q: Your services & investment schedule has a price for a “copy critique”; what’s that?
A: I can review your existing copy and analyze it using best copywriting practices.
This is a great way for us to get started together. I can analyze your website, emails, fundraising materials, and more, and offer feedback on how to further optimize them to bring in more donations for your organization.
The first step is to schedule a no obligation, complimentary consultation. To do so, email Amy@AmyHartsough.com.
Q: Do you work on retainer?
A: Yes. I prefer to establish a long-term relationship with my clients. That way, I become more familiar with your organization over time and my copy will bring in improved results in the long run.
A retainer agreement works well for many of my clients because it saves the time and hassle of creating a new agreement for each project. Often, the scope of work is similar from month to month, so negotiations are not needed.
Q: Do your copywriting services ever include case studies?
A: Yes. As you know, storytelling is a vital piece to nonprofit marketing, even more so than in other markets. While fundraising professionals and executive directors are driven by numbers (and rightly so), donors are driven by emotion.
Case studies are a wonderful way to tell a specific story of how your organization has helped someone. The best part is that once you have a case study, you can feature it in newsletters, your blog/website, and repurpose it for your fundraising materials. So one case study has the benefit of serving multiple purposes for your marketing strategy.
For a case study, I can interview a client, supporter, or staff member of your nonprofit to show how your work impacts the community. In case studies, the universal message of your nonprofit’s impact is best told through the particulars of a story about one person.
Q: Who are your clients?
Q: What are your qualifications as a copywriter?
A: I have extensive training through The Freelance Writers Den, AWAI (American Writers and Artists Inc.), and Copywriter Marketer including the following courses:
Copywriting for Nonprofits
Copywriting for a Cause
3 Pillars of Persuasive Writing
Secrets of Persuasive Online Copywriting
Genius Copywriting Secrets
Email Copywriting That Wows Clients
Business Blogging Mastery
How to Write Case Studies
The Copywriter Brain by Derek Franklin
Bag of Tricks (Marketing Strategy)
Coaching with Carol Tice
Coaching with Joshua Boswell
Q: How do we get started?
A: I’d love to work with you to increase the impact of your organization! But I am committed to producing quality work, so I only work with a select number of clients. If you wait to contact me, you may find that I am booked solid.
The first step is to schedule a no obligation, complementary consultation. To do so, email Amy@AmyHartsough.com.
If you prefer, give me a call at (502) 592-1022. I’ll pick up if I can. If I don’t, please leave me a message and I will return your call within 1 business day. Please also let me know your time zone when you call.